![]() Us creatives love nothing more than to see the evolving design process, especially if it’s in our favourite programmes, too! Personal posts If you’re not so keen on filming yourself, you could also do a screencast and record yourself editing/designing and speed it up. Your audience wants to know about the process, not just the finished product. So, filming yourself illustrating a logo, or fine-tuning a mockup, or styling a shoot is a no-brainer. This is an awesome way to have your audience feel connected to YOU, the designer, and not just the designs. Behind the scenesīeyond showcasing finished pieces of work, it’s a great idea to show the “behind the scenes” view of what you do. It may be that as part of your contract, you don’t reveal any branding work until the project is completed to be sure to adhere to any guidelines in place so that you respect the designer/client boundaries. TIP: Remember to always seek the permission of your client before you share any teasers of the project. Show tiny pieces of the project, or elements related to the project, to “tease” your audience so they want to know more! It’s important to note that as designers, you may not always be able to share client work in its entirety until the project is finished. Align the look and feel of all of your posts so that when someone clicks on your name for the first time, they get a sense of your style and aesthetic. ![]() Share your work! For artists and designers of all types, Instagram has become the quickest way to showcase your work. We’ll start with the most obvious one first. If you have a freebie or opt-in, be sure to mention it in your bio to encourage visitors to click sign up to your mailing list. Try to include a CTA (call to action).A link to your website (or a link which directs users to a web page with various links).(for example, ‘Helping holistic brands thrive online with thoughtful website design’) A short bio explaining what you do or offer to clients.A concise job title (for example, ‘Brand & Showit Website Designer’).Enjoy! Instagram Bioīefore we start, don’t forget to pay attention to the first piece of content users are likely to see: your bio! This is huge. So in this guide, we’ve curated a list of the best content ideas for designers and creatives to use in order to start building an authentic connection with your audience today. If your goal is to post somewhere between 3-6 days per week, you’ll need a toolbox of ideas for what exactly to post. What exactly should I post to attract clients and grow my audience? Over the years we’ve been fortunate to create a community of fellow graphic designers and creatives, and learnt a thing or two about creating engaging content on Instagram. ![]() In our previous post we covered some of the most basic best practices for using Instagram to grow your creative business, now let’s talk about the most important topic of all: content. ![]()
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